 |
Sustainable Design Towards Total Beauty |
Prevent pollution is more effective than clean up the mess after it had already been made.
What is Sustainability?
Sustainability is a "development that meets the needs of the present without compromising the ability of future generations to meet their own needs".
Burndtland Commission, 1987
Sustainability is approached along three main directions:
- Environmental
- Social
- Economical
When cooperations consider environmental impact as a central corporate strategy, emphasis should be placed on product durability, innovation and life-cycle cost.
Also the company should support human rights, peace, human equity and culture diversity.
The business should operate for profit and maintain continued growth of the company while taking care of the stakeholders involved which including the fringe stake holders.