Prevent pollution is more effective than clean up the mess after it had already been made.
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Why Sustainability?

"We face a true planetary emergency. The climate crisis is not a political issue, it is a moral and spiritual challenge to all of humanity. It is also our greatest opportunity to lift global consciousness to a higher level."

Al Gore's statement on winning the 2007 Nobel Peace Prize


Humanity’s ecological footprint is over 23% larger than what the planet can regenerate. By 2015 in Asia, there will be 253 cities with population between 1 million and 5 millions, only in Asia there will be 2 billions more urban residents. We are facing a serious problem in fresh water, food, population and climate. We must start examining our own lifestyles to become sustainable.


Source:

Global Footprint Network

Food and Agriculture Organization statistical databases